Every year, candle enthusiasts eagerly await the much-anticipated Candle Day event, which has become a shopping phenomenon for scoring luxurious scented candles at unbeatable prices. Whether you’re a seasoned Candle Day shopper or a first-timer looking to make the most of this exciting sale, this guide will help you understand everything you need to know, from the event’s origins and timing to the best tips for finding the deals you crave.
What Is Candle Day?
Candle Day is an annual shopping event, typically celebrated in early December, where retailers, particularly Bath & Body Works, offer significant discounts on their popular three-wick candles. These scented candles, known for their wide array of fragrances and stylish packaging, are available at prices that are often more than half off. For many shoppers, it’s the perfect opportunity to stock up on candles for themselves or to purchase gifts for friends and family just in time for the holiday season.
The event usually lasts for one to three days, depending on the retailer’s policies. During this period, stores may open earlier and stay open later than usual to accommodate the surge of shoppers. The sale is also available online, although items can sell out quickly due to high demand.
When Does Candle Day Take Place?
Candle Day typically occurs during the first weekend of December. The exact dates may vary slightly each year, but it generally falls around the same time, making it an easy date for candle enthusiasts to remember. For example, in 2024, Candle Day is expected to take place from Friday, December 6th to Sunday, December 8th.
Retailers often release promotional materials or send out notifications to customers via email or social media a few weeks prior to the event, announcing the official dates and providing early access to select shoppers. It’s a good idea to stay subscribed to your favorite candle retailer’s newsletters or follow their social media accounts to be the first to know about the official dates.
Why Is Candle Day So Popular?
The allure of Candle Day lies in its unbeatable prices. Bath & Body Works, a retailer known for its high-quality candles, usually discounts its three-wick candles from their regular price of $26.95 to as low as $10.95 or even $9.95. This dramatic price reduction has made Candle Day one of the most popular sales events in the U.S., attracting both die-hard fans and casual shoppers.
The excitement is further fueled by the limited-time nature of the sale, the possibility of discovering exclusive Candle Day scents, and the fact that it’s perfectly timed for holiday gift shopping. Many customers view Candle Day as a holiday tradition, with some planning their entire weekend around visiting stores or shopping online as soon as the event starts.
How to Get the Best Candle Day Deals
Taking full advantage of Candle Day requires a bit of planning and strategy. Here are some tips to ensure you get the candles you want at the best prices:
1. Prepare Ahead of Time
- Make a list of the candles you want to buy. Popular scents like “Mahogany Teakwood,” “Vanilla Bean,” and holiday-themed fragrances often sell out quickly. Knowing what you want before the sale starts can help you avoid missing out.
- Sign up for email newsletters or download the retailer’s app to get early notifications about the sale dates and potential early access deals.
2. Shop Early
- For the best selection, shop as early as possible. Many stores open their doors early on Candle Day, and online sales may start at midnight. Arriving or logging in early increases your chances of getting the most sought-after scents before they sell out.
3. Use Coupons and Discounts
- Bath & Body Works and other retailers often allow you to stack coupons during Candle Day. If you have a “20% off your entire purchase” coupon or other promotional offers, make sure to bring them along to maximize your savings.
- Some stores may offer additional discounts for loyalty program members, so consider signing up ahead of time.
4. Shop Online and In-Store
- Shopping online can be more convenient, but items sell out quickly. It’s wise to try both online and in-store options to increase your chances of getting the candles you want.
- If shopping in-store, call ahead to find out if the location is fully stocked or has any purchase limits.
Popular Scents and Candle Day Exclusives
During Candle Day, retailers often introduce exclusive scents that are only available during the sale. Some of these candles become fan favorites and can sell out within hours. In addition to exclusives, there are always staple fragrances that shoppers gravitate towards year after year. Here are some of the most popular Candle Day picks:
1. Holiday Scents
- “Winter Candy Apple”: A festive mix of red apple, candied orange, and winter spice.
- “Fresh Balsam”: A classic pine scent that evokes the feeling of a freshly cut Christmas tree.
- “Twisted Peppermint”: A cool and refreshing blend of peppermint, vanilla, and sugar.
2. Year-Round Favorites
- “Mahogany Teakwood”: A rich and luxurious fragrance with notes of mahogany, oak, and lavender.
- “Eucalyptus Spearmint”: Known for its soothing and stress-relieving properties.
- “Vanilla Bean”: A warm, comforting scent that’s perfect for any time of the year.
The Evolution of Candle Day: A Brief History
Candle Day has grown significantly over the years. Initially, it was a one-day event, but due to increasing demand and popularity, many retailers have extended it to a weekend-long sale. The origins of Candle Day can be traced back to the early 2000s, when Bath & Body Works began offering steep discounts on candles during the holiday season as a way to boost sales and attract more foot traffic into stores.
Since then, the event has gained a cult-like following, with some shoppers even camping outside stores to be among the first to snag their favorite candles. The addition of online sales has further expanded Candle Day’s reach, making it accessible to a wider audience.
How to Avoid Candle Day Pitfalls
While Candle Day offers incredible deals, there are a few potential pitfalls to be aware of:
1. Limited Stock and High Demand
- With thousands of shoppers looking for the same deals, popular scents can sell out quickly. To avoid disappointment, try to shop early and have backup options in case your first choice is unavailable.
2. Shipping Delays
- If you’re shopping online, be prepared for possible shipping delays due to the high volume of orders during the holiday season. Plan accordingly if you’re buying candles as gifts.
3. Overbuying Temptation
- It’s easy to get carried away when candles are priced so low, but remember to set a budget. Think about how many candles you can realistically use or gift within the next year.
What to Expect for Candle Day 2024
For 2024, Candle Day is anticipated to be bigger than ever, with more exclusive scents and possibly even deeper discounts. Shoppers can expect a wide selection of holiday-themed candles and some new fragrance launches. Early predictions suggest that the event may span three full days, allowing more time for customers to shop both in-store and online.
It’s advisable to start preparing now by making a wish list and keeping an eye out for any promotions leading up to the event. Following Bath & Body Works on social media and joining their loyalty program can provide access to exclusive deals and early shopping opportunities.
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